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“The fact that it’s been so easy for farmers to adopt Juro is incredible for us”


Find out how Farmdrop used Juro to establish a contract workflow that everyone could use - including farmers.

Making contracts work for everyone

Farmdrop is an online ethical grocer that sources food from local farmers, fishermen and other producers. Founded in 2012, the company now provides farm-to-table food options for consumers in Greater London. Farmdrop also offers products for children and pets, and ethically-sourced health and beauty items. Farmdrop has received more than £20m in funding.

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The challenge: no formal process

Juro and Farmdrop case study

Farmdrop’s agreements between buyers and suppliers were informal and undocumented. The buyers were responsible for managing stock and working with suppliers to buy produce, without a formal contract process in place.

Buyers also managed the account forms, but adding information was a lengthy task, buyer Jaks Pemberton recalled: “we either entered information in a detailed spreadsheet, or printed, signed and scanned the document. It was time-consuming and would only get less manageable as we scaled.”

“We create and send so many documents through Juro now - it only takes minutes, end-to-end”

The requirements: what did Farmdrop need?

To manage supplier retainment, Jaks hoped to establish a scalable legal workflow that all parties could understand: “we interact with farmers and fishermen - they’re not exactly from a legal background! Making the process simple and user-friendly is key.”

It was also imperative that the new process resulted in faster time-to-value: “we’re undergoing an expansion project to double our sustainable producers. We’ll need to manage many more documents - from onboarding forms to hygiene documents. An effective legal process will lift the weight of our workload.”

The solution: a contract workflow that’s ready to scale

Juro and Farmdrop case study

Farmdrop implemented Juro in October 2017. Implementation was fast - Farmdrop were onboarded and using Juro within a few days. It wasn’t long before Jaks and his team noticed the benefits.

  • Legal tech anyone can use: having an interface that was easy to use by people beyond legal was imperative - “we deal with farmers, who aren’t standard legal tech users, so the fact that it’s been so easy for farmers to adopt Juro is incredible for us.”
  • A frictionless workflow: “we create and send so many documents through Juro now - from supplier contracts, to terms of business, to onboarding forms. It takes minutes, end-to-end.”
  • Integrated features: “It’s so useful to have contracts stored in one place. We’ve been using the reminders feature, which allows us to set reminders for documents that are about to expire, so we can chase down recent versions. Features like this create a manageable workflow, where signing and storing happens in one place.”

The results: a future-proof legal process

Farmdrop needed to add rigor to their workflow, and make sure contracts were managed as part of a process robust enough to handle rapid growth. Making this process as easy to understand and implement as possible was key, especially as buyers interacted with suppliers who didn’t come from a legal background. Now, with suppliers and buyers using Juro, Jaks can focus on scaling the producer base of the business.

By implementing Juro, Jaks was able to create a contract process that was formal and robust, but still flexible and user-friendly. “We wanted a simple workflow for producers and the buying team, and Juro didn’t disappoint. I would absolutely recommend Juro - and I have!”

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