Rob Massa is the Chief Revenue Officer at Juro, where he leads go-to-market strategy and execution. Known for his entrepreneurial approach, Rob combines strategic insight with hands-on leadership to drive measurable results. Rob joined Juro in 2023.
With nearly 15 years in SaaS leadership, Rob brings a wealth of experience in scaling revenue and optimizing growth strategies. Before Juro, he was the SVP of Growth at Peppy, where he helped the company scale rapidly, and served as Chief Revenue Officer at Forecast, a SaaS platform for project and resource management, where he drove customer acquisition and significantly boosted ARR. At Wunderkind, Rob managed EMEA operations as General Manager, following his role as VP of Strategic Partnerships in New York, where he helped shape partnerships and growth initiatives. His earlier role as CRO at Opt-Intelligence saw him lead transformative growth, creating targeted B2B revenue strategies that positioned the company as an industry leader.
Rob is also a key contributor to the SaaS community as a member of the Revenue Collective Steering Committee, where he advises and collaborates with peers on best practices in scaling revenue. A strong advocate for collaboration and team empowerment, Rob is committed to fostering a high-energy, results-oriented culture at Juro, ensuring that the platform delivers value-driven, scalable solutions for its clients.
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