We’re here to help the world agree faster

Juro was founded by lawyers and software engineers to rebuild contracts from the ground up and make legal contracts frictionless, collaborative and accessible for everyone.

The new paradigm for AI contracting

When we started in 2016, we helped customers to abandon clunky patchworks of email, Word & eSignature, bringing the contract lifecycle into one intuitive, cloud-based system. But with the advent of generative AI, our mission accelerated.

LLMs unlock incredible value for legal teams who have to work with huge amounts of unstructured text (or as you might know them better, 'contracts'). Now, we can bring AI acceleration to every phase of the contract lifecycle. And at 3 million contracts processed and counting, we’ve still got plenty to do.

Our principles

Be more human

What are we not saying? We challenge ideas directly, even if it means questioning the most senior voice in the room instead of defaulting to hierachy.

Keep it simple

What do we say no to? We focus on what matters most, then remove everything else - even if it means saying no to 100 other ideas.

Love your craft

Why not “Wow!”? We aim for truly great and reject ‘good enough’ to keep raising the bar and iterating.

Act fast

Why not now? We move uncomfortably quickly and don’t wait for permission unless it’s actually required.

By the numbers

2016
Founded by a Magic Circle lawyer
$38.5m
In tier 1 venture funding from Eight Roads, USV & others
3m+
Contracts processed in Juro's editor

In the news

Juro draws $23M into its browser-based contract automation platform
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Union Square Ventures leads legal tech startup Juro's $5M Series A
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UK CLM vendor Juro expands into the US as demand exceeds any other country
Read article >

Executive team

Richard Mabey
Chief Executive Officer
Richard co-founded Juro in 2016 with a mission to help the world agree contracts faster. A former lawyer and legal tech operator, he now leads Juro’s growth and AI transformation.
Read full bio >
Pavel Kovalevich
Co-Founder
Pavel co-founded Juro after establishing a technology consulting business, following an early career in enterprise technology consulting. As founding CTO, he built Juro’s platform from its first prototype, leading PDE through the company's Series B.
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Rob Massa
CHIEF REVENUE OFFICER
Rob joined Juro in 2023 as Chief Revenue Officer, bringing nearly 15 years of SaaS leadership experience. He leads Juro’s go-to-market strategy, revenue growth and customer acquisition.
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Michael Haynes
General Counsel
Michael joined Juro in 2022 and leads its legal function. A former Juro customer with over 15 years’ legal experience, he also helps shape the product around the needs of legal teams.
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Helena Wood
VP MARKETING
Helena joined Juro in 2023 and leads the company’s marketing strategy. She brings extensive experience building marketing teams, strengthening brands and driving growth in high-growth SaaS companies.
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Eimear McCarthy
DIRECTOR OF FINANCE
Eimear is Juro’s Director of Finance, bringing experience across strategic planning, financial management, auditing and accounting. Before joining Juro, she held roles at KPMG, Primark and Multiverse.
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Thomas Forstner
VP People & Talent
Thomas joined Juro in 2020 and leads its people strategy and talent initiatives. He focuses on scaling the team, values-driven hiring and creating an inclusive employee experience.
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Vytautas Balsys
board director
Vytautas is a Board Director at Juro and a Partner at Eight Roads, where he works with founders across the investment lifecycle. His background spans software engineering, strategy and general management.
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John Buttrick
BOARD DIRECTOR
John is a Board Director at Juro and a Partner at Union Square Ventures. A former corporate lawyer, his experience spans venture capital, private equity and investments in companies including Carta and LendingClub.
Read full bio >

Join us

We're hiring

We're headquartered in the UK, with an office hub in London and team members located across other countries. Our choice-first work approach lets you work remotely from day one.
View open roles

Life at Juro

Find out more about how we work, our benefits, performance and progression frameworks and more, in our award-winning open-sourced company handbook.
Read Handbook

Your privacy at a glance

Hello. We are Juro Online Limited (known by humans as Juro). Here's a summary of how we protect your data and respect your privacy.

Read the full policy
(no legalese, we promise)
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Richard Mabey
CEO & co-founder

Richard Mabey is the CEO and co-founder of Juro, the intelligent contract automation platform. Under his leadership, Juro has scaled rapidly, backed by $36 million in venture funding from prominent investors including Eight Roads, USV, Point Nine Capital and Seedcamp, and the founders of companies like Indeed, Gumtree and Wise.

Richard trained and qualified at Freshfields Bruckhaus Deringer, working as an M&A associate in London and New York. He gained an MBA from INSEAD, and then spent time at LegalZoom, learning to build legal tech products.

Frustrated by the manual legal processes that slow down businesses, Richard co-founded Juro in 2016, with a mission to help the world agree contracts faster. Beyond Juro, he hosts the "Brief Encounters" podcast, makes angel investments, and supports other ambitious ventures from the boardroom. Richard is an adviser to The Entrepreneurs Network and sits as a Non-executive Director of Bright Blue.

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Pavel Kovalevich
Co-Founder

Pavel Kovalevich is the co-founder and founding CTO of Juro, the intelligent contract automation platform. He built Juro's technology from the first prototype and led product and engineering through the company's growth and its $23 million Series B in 2022, scaling Juro to power hundreds of thousands of contracts in 65 countries.
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Pavel started his career in technology consulting at Accenture, delivering enterprise systems for large organisations. He then co-founded Ideaport Riga, a software consultancy building web and mobile applications and enterprise integrations for clients across Western and Northern Europe. After gaining an MBA from INSEAD, he co-founded Juro in 2016.
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Having spent a decade building software for enterprises, Pavel saw that contracts were still trapped in static documents that no system could read. He built Juro to be browser-native and data-first so that teams can search, automate and analyse their agreements.

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LinkedIn >
Rob Massa
Chief Revenue Officer

Rob Massa is the Chief Revenue Officer at Juro, where he leads go-to-market strategy and execution. Known for his entrepreneurial approach, Rob combines strategic insight with hands-on leadership to drive measurable results. Rob joined Juro in 2023.

With nearly 15 years in SaaS leadership, Rob brings a wealth of experience in scaling revenue and optimizing growth strategies. Before Juro, he was the SVP of Growth at Peppy, where he helped the company scale rapidly, and served as Chief Revenue Officer at Forecast, a SaaS platform for project and resource management, where he drove customer acquisition and significantly boosted ARR. At Wunderkind, Rob managed EMEA operations as General Manager, following his role as VP of Strategic Partnerships in New York, where he helped shape partnerships and growth initiatives. His earlier role as CRO at Opt-Intelligence saw him lead transformative growth, creating targeted B2B revenue strategies that positioned the company as an industry leader.

Rob is also a key contributor to the SaaS community as a member of the Revenue Collective Steering Committee, where he advises and collaborates with peers on best practices in scaling revenue. A strong advocate for collaboration and team empowerment, Rob is committed to fostering a high-energy, results-oriented culture at Juro, ensuring that the platform delivers value-driven, scalable solutions for its clients.

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Michael Haynes
General Counsel

Michael Haynes is General Counsel at Juro. He has more than 15 years’ experience as a lawyer, most of it in-house at high-growth tech businesses, and has led Juro’s legal function since 2022. He was a Juro customer at two previous companies before joining, and works closely with the product team on what in-house lawyers need from the platform.
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Before Juro, Michael was Group Head of Legal at Cazoo, where he led a team of 14 lawyers across five countries and supported the company’s major transactions, including its listing on the New York Stock Exchange. He previously held senior legal roles at RVU. and ZPG (now Houseful).
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Michael trained at Freshfields and spent three years as an associate in its intellectual property and data practice, advising international clients on cross-border technology and commercial matters.
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Michael writes and speaks regularly about the future of in-house legal work, in particular how small legal teams can use AI and automation to support fast-growing businesses without growing headcount at the same rate.

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LinkedIn >
Helena Wood
VP Marketing

Helena Wood is the VP of Marketing at Juro, where she leads the company’s marketing strategy and execution. Helena joined Juro in 2023.

Prior to joining Juro, Helena held significant roles in high-growth environments, including VP of Marketing at Peppy and VP of Marketing at Zencargo. Helena was one of Dext’s earliest employees, and played a crucial role in developing and executing global marketing strategies that enhanced brand presence and drove customer engagement. Helena's background also includes leadership positions at Lantum.

With a strong focus on lead generation and sales alignment, Helena leverages her extensive experience to foster collaboration across teams, ensuring that Juro not only meets but exceeds market expectations. Her passion for building effective marketing teams and campaigns reflects her commitment to continuous improvement and innovation in the SaaS landscape.

LinkedIn >
Eimear McCarthy
Director Of Finance

Eimear has extensive experience in strategic planning, financial management, auditing and accounting, having previously held roles in auditing at KPMG and Primark, and more recently as Director of Strategic Finance Business Partnering at Multiverse, a Series D EdTech company.
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Eimear is the Director of Finance at Juro, where she first joined as Head of FP&A.

LinkedIn >
Thomas Forstner
VP People & Talent

Thomas Forstner is the VP of People & Talent at Juro, where he leads the development of Juro’s people strategy and talent initiatives. Joining Juro in 2020, Thomas has played a pivotal role in scaling the team and building a world-class talent acquisition framework to support Juro’s rapid growth.

His focus on values-driven hiring and a positive candidate experience has established Juro as an employer of choice, with industry-leading Glassdoor ratings and a string of employer awards.

Before Juro, Thomas held key roles at Paddle, where he scaled the workforce from 35 to 135 employees and helped launch Paddle’s international expansion, including opening its first US office. His career also includes talent and recruitment roles at Algolia and Bosch Japan, where he developed scalable hiring practices and fostered a diverse, inclusive culture.

With a strong background in people management and talent operations, Thomas ensures that Juro attracts and retains top talent in a way that aligns with the company’s mission and values.

LinkedIn >
Vytautas Balsys
Board Director

Vytautas Balsys is a Partner at Eight Roads and a board director at Juro. He leads portfolio management and business operations for the European Ventures team, working closely with founders to drive value creation across the investment lifecycle—from fund strategy and deal execution to portfolio development and exits.
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Before joining Eight Roads in 2014, Vytautas worked at McKinsey & Company and held roles across software engineering, strategy, and general management. He holds an MBA from London Business School and a degree in Software Engineering from Vilnius University.

LinkedIn >
John Buttrick
Board Director

John Buttrick is a Board Director at Juro, and a partner at Union Square Ventures, joining the firm in 2010. His previous investments include Carta and LendingClub. He began his career as a corporate lawyer at Davis Polk & Wardwell in New York and Paris and was a partner in the firm’s mergers and acquisitions group from 1994-2000. Between 2000 and 2010 John was involved in a number of private equity and venture projects. He has been a member of the Board of Environmental Advocates of New York since 2004 and currently serves as Board Chair. John majored in American Studies at Northwestern University and has a JD degree from Villanova University School of Law. John is a native New Yorker.

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