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Juro was founded by lawyers and software engineers to rebuild contracts from the ground up and make legal contracts frictionless, collaborative and accessible for everyone.
Juro is the only AI-enabled contract automation solution built for legal and business teams. Our flexible platform lets you agree, execute and manage contracts up to 10x faster than traditional tools and integrates with systems you already use.
We’re a team, not a family. What binds us together is understanding each other as people and working toward shared goals. To do this, we value feedback, respect boundaries and help whenever we can.
We’re minimalists, not maximalists. We don’t waste time or energy on nice-to-haves or over-engineering. We keep it clean and clear, and we speed up or slow down as needed to make good decisions.
We’re craftspeople, not mercenaries. Each of us deeply cares for the work that we do, and strives to do it better every day. We aim for high quality with attention to detail, improve on it constantly and hold ourselves to account for what we produce.
We look for output, not input. Our time is spent meaningfully — to do that, we know what our goals are and focus our time to deliver them as agreed. We don’t get stuck in busywork or vanity metrics, and we don’t make promises we can’t keep.
The Juro executive team combines former lawyers with experienced scaleup operators to create a winning team focused on building the future of contracts.
We're headquartered in the UK, with an office hub in London and team members located across other countries. Our choice-first work approach lets you work remotely from day one.
Stay in touch with the latest events, perks, projects, team activities, new roles, and curated content from around the web that we hope will make your life at work a little #MoreHuman.
Richard Mabey is the CEO and co-founder of Juro, the intelligent contract automation platform. Under his leadership, Juro has scaled rapidly, backed by $36 million in venture funding from prominent investors including Eight Roads, USV, Point Nine Capital and Seedcamp, and the founders of companies like Indeed, Gumtree and Wise.
Richard trained and qualified at Freshfields Bruckhaus Deringer, working as an M&A associate in London and New York. He gained an MBA from INSEAD, and then spent time at LegalZoom, learning to build legal tech products.
Frustrated by the manual legal processes that slow down businesses, Richard co-founded Juro in 2016, with a mission to help the world agree contracts faster. Beyond Juro, he hosts the "Brief Encounters" podcast, makes angel investments, and supports other ambitious ventures from the boardroom. Richard is an adviser to The Entrepreneurs Network and sits as a Non-executive Director of Bright Blue.
Rob Massa is the Chief Revenue Officer at Juro, where he leads go-to-market strategy and execution. Known for his entrepreneurial approach, Rob combines strategic insight with hands-on leadership to drive measurable results. Rob joined Juro in 2023.
With nearly 15 years in SaaS leadership, Rob brings a wealth of experience in scaling revenue and optimizing growth strategies. Before Juro, he was the SVP of Growth at Peppy, where he helped the company scale rapidly, and served as Chief Revenue Officer at Forecast, a SaaS platform for project and resource management, where he drove customer acquisition and significantly boosted ARR. At Wunderkind, Rob managed EMEA operations as General Manager, following his role as VP of Strategic Partnerships in New York, where he helped shape partnerships and growth initiatives. His earlier role as CRO at Opt-Intelligence saw him lead transformative growth, creating targeted B2B revenue strategies that positioned the company as an industry leader.
Rob is also a key contributor to the SaaS community as a member of the Revenue Collective Steering Committee, where he advises and collaborates with peers on best practices in scaling revenue. A strong advocate for collaboration and team empowerment, Rob is committed to fostering a high-energy, results-oriented culture at Juro, ensuring that the platform delivers value-driven, scalable solutions for its clients.
Mark Flowers is the Chief Technology Officer at Juro, where he leads the development of Juro's intelligent contract automation.
Mark joined Juro in 2022, leading and scaling the engineering department across several countries to enable rapid iteration and development of cutting-edge legal technology, powered by generative AI.
Before Juro, Mark served as VP of Engineering at Aircall, a leading cloud-based phone system company, where he guided engineering teams to enhance voice solutions for seamless business communication. Prior to that, he was the Engineering Director at Condeco, a global leader in workplace technology solutions, where he played a key role in expanding the product's capabilities and user base over his five-year tenure. With a career that includes senior roles at BT, Macrovision, and Merrill Lynch, Mark brings a wealth of experience in building reliable, scalable technology platforms.
Melanie Lawn is a seasoned Customer Success expert and Venture Partner at Eight Roads, where she collaborates with portfolio founders and teams to deliver actionable strategies that drive their businesses toward excellence. In addition to her role at Eight Roads, Melanie also serves as the interim Customer Success Leader for Juro.
With over a decade of leadership experience, Melanie has held prominent positions such as Chief Customer Officer at companies like Peakon, which was acquired by Workday for $700m; Forecast, which raised over $30m; and Deltek. Her expertise covers all aspects of Customer Success, from building and scaling teams to managing the customer lifecycle, ensuring success in onboarding, support, upsell, and renewals.
Before transitioning into Customer Success, Melanie built a strong foundation in marketing and public relations, working with notable organisations including Dyson, Nike, The Daily Telegraph, and Freud Communications. Her diverse background has equipped her with a unique perspective, making her a trusted leader and advisor in her field.
Lena Haydt is the VP of Product at Juro, leading the product and design strategy for the company’s intelligent contract automation platform. With over a decade of product management experience, Lena excels in building tools that resonate with users, helping legal and business teams streamline contract processes globally.
Lena was previously the Director of Product at Typeform, where she led product initiatives that significantly boosted customer retention and played a key role in Typeform’s growth trajectory. She also brings expertise from XING, where she managed product strategies across B2C and B2B domains. Lena is the co-founder of PM Library, a community for product managers, reflecting her passion for continuous learning and knowledge-sharing in product management.
Lena’s approach combines strategic vision with hands-on collaboration, ensuring that Juro’s platform evolves to meet the changing needs of its users while fostering a culture of innovation within the team.
Thomas Forstner is the VP of People & Talent at Juro, where he leads the development of Juro’s people strategy and talent initiatives. Joining Juro in 2020, Thomas has played a pivotal role in scaling the team and building a world-class talent acquisition framework to support Juro’s rapid growth.
His focus on values-driven hiring and a positive candidate experience has established Juro as an employer of choice, with industry-leading Glassdoor ratings and a string of employer awards.
Before Juro, Thomas held key roles at Paddle, where he scaled the workforce from 35 to 135 employees and helped launch Paddle’s international expansion, including opening its first US office. His career also includes talent and recruitment roles at Algolia and Bosch Japan, where he developed scalable hiring practices and fostered a diverse, inclusive culture.
With a strong background in people management and talent operations, Thomas ensures that Juro attracts and retains top talent in a way that aligns with the company’s mission and values.
Helena Wood is the VP of Marketing at Juro, where she leads the company’s marketing strategy and execution. Helena joined Juro in 2023.
Prior to joining Juro, Helena held significant roles in high-growth environments, including VP of Marketing at Peppy and VP of Marketing at Zencargo. Helena was one of Dext’s earliest employees, and played a crucial role in developing and executing global marketing strategies that enhanced brand presence and drove customer engagement. Helena's background also includes leadership positions at Lantum.
With a strong focus on lead generation and sales alignment, Helena leverages her extensive experience to foster collaboration across teams, ensuring that Juro not only meets but exceeds market expectations. Her passion for building effective marketing teams and campaigns reflects her commitment to continuous improvement and innovation in the SaaS landscape.
Michael Haynes is the General Counsel at Juro, bringing over a decade of legal expertise to the team. Since joining in 2022, Michael has led Juro’s legal function, supporting the platform’s mission to empower businesses with intelligent contract automation.
As a two-time customer prior to joining Juro, Michael occupies a key role in helping to guide product strategy to meet the needs of time-crunched legal teams looking to agree contracts faster.
An experienced in-house lawyer, Michael has a strong track record in tech, intellectual property, and data protection law, making him a critical asset to high-growth digital companies. Previously, Michael was Group Head of Legal at Cazoo, where he helped navigate the company’s rapid expansion and led its legal operations. He also held senior legal roles at RVU and ZPG, focusing on commercial law and compliance in innovative digital settings. Michael began his career at Freshfields Bruckhaus Deringer as a trainee and then associate.
Known for his pragmatic approach and collaborative mindset, Michael ensures that Juro remains compliant, forward-looking, and resilient in the fast-evolving legal tech landscape.
Tom Barugh is the Financial Controller at Juro, where he oversees accounting operations, financial reporting, and compliance to drive financial efficiency and strategic insight. Joining Juro in 2023, Tom plays a vital role in ensuring that Juro continues to grow sustainably.
Before Juro, Tom was the Financial Controller at Beamery, where he contributed to financial planning and control during a period of substantial growth. His experience also includes roles as Accounting Manager at Monese and Finance Manager at Camilla Frances Prints, giving him a well-rounded perspective on managing finances in dynamic, fast-paced environments. Earlier in his career, Tom held finance positions at companies like Time Warner and ASOS, where he gained a strong foundation in financial operations.
With his expertise in accounting and regulatory compliance, Tom brings a meticulous and forward-thinking approach to Juro’s financial management, ensuring accuracy and integrity across all operations.
Alston Zecha a Board Director at Juro, and a venture capital partner at Eight Roads, where he’s focused on driving innovation in FinTech and enterprise software. With a unique background spanning startup founding to venture capital, Alston has hands-on experience as the co-founder and COO of payleven, a pioneering mobile payments company that merged with SumUp. At Eight Roads, he brings nearly a decade of experience and has held roles as Director, Principal, and now Partner, where he backs entrepreneurs aiming to reshape industries.
Before joining Eight Roads, Alston’s career included impactful roles at Apax Partners, Travelex, and Bain & Company, giving him a strong foundation in private equity and strategic consulting. His education from Oxford, Harvard Business School, and a Mandarin diploma from Beijing adds a global perspective to his work. Known for his passion for FinTech’s potential, Alston’s journey reflects a commitment to transformative technologies and a collaborative, supportive approach to investing.
John Buttrick is a Board Director at Juro, and a partner at Union Square Ventures, joining the firm in 2010. His previous investments include Carta and LendingClub. He began his career as a corporate lawyer at Davis Polk & Wardwell in New York and Paris and was a partner in the firm’s mergers and acquisitions group from 1994-2000. Between 2000 and 2010 John was involved in a number of private equity and venture projects. He has been a member of the Board of Environmental Advocates of New York since 2004 and currently serves as Board Chair. John majored in American Studies at Northwestern University and has a JD degree from Villanova University School of Law. John is a native New Yorker.