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Ben Wright

GTM Partner at Crane Venture Partners

Ben Wright is a strategic business leader with more than 25 years of experience within the B2B tech industry, most recently as GTM Partner at Crane Venture Partners, and as the Director of Ben Wright Consulting. Throughout his career, Ben has been credited with helping over 100 early stage VC-backed companies to increase their revenue and market share.

Blog articles

The playbook: the blueprint to your money machine

Should B2B sales teams invest in a playbook, to maximise consistency and scale successfully? How does a lack of a playbook sabotage sales efforts?

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Ben Wright
Business ops

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🇺🇸 1 Boston Place, Suite 2600, MA 02108
🇬🇧 2 Pear Tree Court, London EC1R 0DS
© 2025, Juro. All rights reserved.
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🇺🇸 1 Boston Place, Suite 2600, MA 02108
🇬🇧 2 Pear Tree Court, London EC1R 0DS
© 2025, Juro. All rights reserved.

Your privacy at a glance

Hello. We are Juro Online Limited (known by humans as Juro). Here's a summary of how we protect your data and respect your privacy.

Types of data we collect
Tell me why
  • Contact details
  • Financial information
  • Data from your contracts
  • Data that identifies you
  • Data on how you use Juro
How we use your data
How exactly?
  • To keep Juro running
  • To Help us improve Juro
  • To give personalized customer support
  • To send you marketing messages (but only if you tell us to)
       Third parties who process
your data
What do they do?
The following services help us keep Juro running by storing
or processing your data on our behalf:
  • Infrastructure: Algolia, AWS, MonggoDB
  • Analytics: Google Analytics. Heap, Mixpanel, Metabase, Hotjar
  • Integrations: (by your request) Salesforce, Slack, Google
  • Comms: Hubspot, Intercom, Sendgrid, Sumo
  • Payments: Stripe
We use cookies
How can I choose?
  • We use only necessary cookies to run and improve the service
  • Our third-party service providers use cookies too (which they control)
  • You can turn off cookies but this will mean that we can't recognize you in
    in-app messaging and we can't resolve issues as easily.
When and how we collect data
Am I included?
We collect data from people browsing our website, customers of Juro
and people who view / sign contracts through Juro, when
You browse any page of our website
We identify you as a potential customer
You request a demo of Juro
We call you
You receive emails from us
You view and sign contracts
You chat with us for customer support
You connect integrations (like Slack)
You opt-in to marketing messages
Know your rights
What can I do?
  • Access information we hold on you
  • Opt-out of marketing comms
  • Port your data to another service
  • Be forgotten by Juro
  • Complain about us
If you have any concerns about your privacy at Juro, please email us at
support@juro.com or hit the Intercom button to start chatting with us
Read the full policy
(no legalese, we promise)