Contract negotiation in 2023: how to get to yes faster

In this detailed guide, we cover the basics of contract negotiation in 2023. When, how and why should you do it? Then we explore best practices with negotiation experts, including contracts guru Laura Frederick, to help you level up your skills and get to yes faster.

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What's inside?

For businesses to achieve mutually beneficial outcomes, underpinned by documents they can rely on, contract negotiation is necessary - and it doesn’t have to be evil. In this guide we cover ways to negotiate, how to prepare, how to streamline drafts to avoid negotiation, common FAQs and much more.

Chapter 1

What is contract negotiation?

Negotiation is an important stage in the contract lifecycle - but what exactly is it, why do parties negotiate, and why should businesses care? Here’s a short summary to help you get started.

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Chapter 2

Different ways to negotate

If you do decide to negotiate a contract, there are several systems to help you do so. We’ll explore three of them in this chapter: Word, Google Docs, and Juro.

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Chapter 3

How to prepare for contract negotiations

There is plenty of scope for mistakes in contract negotiations. But the biggest mistake of all is failing to prepare. How do you get ready for a contract negotiation?

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Chapter 4

Contract negotiation FAQs

We’ve compiled a list of contract negotiation FAQs, and useful resources, to help you negotiate more effectively without reinventing the wheel each time.

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Chapter 5

In practice: top tips on negotiation

Contracts guru Laura Frederick shares her tips, tricks and best practices with us. What can you do to make it easier for yourself and the counterparty?

Laura Frederick is the Founder of How To Contract and the author of best-selling book on contracts: "Practical Tips on How to Contract". Laura has more than 25 years practicing law across the globe and has delivered over 100 hours of training to thousands of legal professionals in the process. She has also held legal roles where she has led commercial deals at Fortune 500 companies like Tesla, as well as owning her own boutique law firm for five years.

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Chapter 6

In practice: streamlining MSAs to minimize negotiations

How can legal teams help colleagues get to revenue? One way is by minimizing negotiations in routine contracts, so sales can close deals faster. Juro's General Counsel explains how.

Michael Haynes is the General Counsel at Juro, bringing over a decade of legal expertise to the team. Since joining in 2022, Michael has led Juro’s legal function, supporting the platform’s mission to empower businesses with intelligent contract automation. 

As a two-time customer prior to joining Juro, Michael occupies a key role in helping to guide product strategy to meet the needs of time-crunched legal teams looking to agree contracts faster.

An experienced in-house lawyer, Michael has a strong track record in tech, intellectual property, and data protection law, making him a critical asset to high-growth digital companies. Previously, Michael was Group Head of Legal at Cazoo, where he helped navigate the company’s rapid expansion and led its legal operations. He also held senior legal roles at RVU and ZPG, focusing on commercial law and compliance in innovative digital settings. Michael began his career at Freshfields Bruckhaus Deringer as a trainee and then associate.

Known for his pragmatic approach and collaborative mindset, Michael ensures that Juro remains compliant, forward-looking, and resilient in the fast-evolving legal tech landscape.

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Chapter 7

In practice: six ways to get a contract signed faster

Waiting for someone to sign a contract you’ve already spent a long time negotiating can be irritating at best. At worst, it can cost you serious time and money. Juro CEO Richard Mabey considers: how can you speed up negotiations, and get to signing faster?

Richard Mabey is the CEO and co-founder of Juro, the intelligent contract automation platform. Under his leadership, Juro has scaled rapidly, backed by $38 million in venture funding from prominent investors including Eight Roads, USV, Point Nine Capital and Seedcamp, and the founders of companies like Indeed, Gumtree and Wise.

Richard trained and qualified at Freshfields Bruckhaus Deringer, working as an M&A associate in London and New York. He gained an MBA from INSEAD, and then spent time at LegalZoom, learning to build legal tech products.

Frustrated by the manual legal processes that slow down businesses, Richard co-founded Juro in 2016, with a mission to help the world agree contracts faster. Beyond Juro, he hosts the "Brief Encounters" podcast, makes angel investments, and supports other ambitious ventures from the boardroom. Richard is a Fellow of the RSA, an adviser to The Entrepreneurs Network and sits as a Non-executive Director of Bright Blue.

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