How Nested delighted their customers by making contracts more human
Nested is an estate agency that saves you months of stress and uncertainty. On day one they put aside an advance amount and allow you to withdraw money from your home, if and when you need it, so you can buy your next home chain-free. Nested has been trading since January 2017, and has raised over £120m in funding.
The challenge: digitizing the contract process
As a fast-growing company with a distinctive offering, Nested worked hard to define the problem it was trying to solve. Their contracting process had to become:
- Digital: getting away from pen and paper and bringing legal documentation together into one online platform
- Collaborative: the ability to adjust and amend contracts electronically over time, collaborate on them as a team, and handle multiple iterations
- Flexible: finding software flexible enough to populate its contracts by pulling information from their bespoke Nested CRM
- Scalable: the solution had to be robust enough to grow from tens of contracts a month to hundreds
- Secure: contracts had to be stored centrally in a manner secure enough to satisfy GDPR and safeguard client information
- Data-driven: Nested wanted detailed reporting on when and how quickly contracts were being sent out and returned, down to the individual team-member
Beyond these key requirements, Nested wanted something that delivered a great experience to customers, according to Sharief Abdel-Hadi, Nested’s Operations Associate. “We needed people to be wowed by a legal document, which is not easy. Buying a house is a very important moment in someone’s life, and to be able to deliver the legal bit, which is usually stressful and ugly, in a way that is neither of those things, was really key.”
The solution: why Juro?
“We were looking at a number of different vendors and Juro seemed to be the most flexible," said Sharief. "They took the most interest in our business and how we worked, and it was also the product that offered the most interesting roadmap with features that we’d use.
It was also more visually appealing than a lot of the other software – being design-led was a big factor for us as we want to give an amazing customer experience and not send people something that looks like it came out of Word ‘97 – we want them to have a wow experience as it’s the first piece of official documentation they’ll receive from us.”
Juro is also designed to be self-serve, which was a key factor for Nested as its operation continues to scale dramatically: “Not having to go through the Juro team every time we needed to adjust the templates was a real plus.”
In January 2018, Nested implemented Juro to manage the sales contracts that enable their customers to move chain-free and hassle-free. “At first it was just me setting up templates with the Juro team,” the focus was on preparing templates so that they could be used easily by the wider Nested team. Within about a month, eight users were working with the new contracts.
"The team absolutely loved Juro. We found it so simple, intuitive and easy to use - everyone was on board straight away“
“Once the team was using it, they absolutely loved it. It makes it so easy to create a customer contract compared to before. Where previously it would take between 15 and 25 minutes in a Word document to set up a contract for one customer, with Juro it takes less than a minute. We found it so simple, intuitive and easy to use – everyone was onboard straight away.”
A key feature of Juro is its ability to integrate with all the systems fast-growing companies love to use, including Google Drive, Slack and Salesforce. For Sharief and his team at Nested, this meant a major upgrade for internal processes – and an uplift for morale.
“Receiving notifications when contracts are signed via Slack integration is incredibly useful – previously, the whole process sat with one individual salesperson, who would be scanning a contract into an email and sending it out, which would then be printed, signed and sent back – it was very slow.
Now the salesperson sends the contract, and we get a Slack notification into the sales channel as soon as it’s been signed. We can all see the signature come in, celebrate together and get motivated - it helps keep our momentum going.”
"Now we’ve adopted Juro, things certainly move faster - being able to send out multiple contracts in a day is a big step forward"
The results: faster, smarter, more human contracts
25 minutes down to less than one is an eye-catching efficiency for issuing new contracts. “Now we’ve adopted Juro, things certainly move faster - being able to send out multiple contracts in a day is a big step forward.”
Sharief found that Juro met the requirements he set out to find. Its platform provided end-to-end digital contracting; the platform’s robust API offering is flexible enough to integrate directly with the team's CRM and surpassed anything else they had seen; collaborative features means multiple users can work on the same contracts; its cloud platform is secure; its in-depth reporting means the Nested team can be data-driven; and its speed of turnaround makes the solution scalable enough to help drive Nested’s growth.
Beyond the core features, Nested found that Juro delivered a solution that complemented theirs, giving customers a great contracting experience at an important moment in their lives: “Juro’s solution has not only made a big impact on our contract workflow, but with a great interface that also reflects Nested’s business - young, customer-obsessed, tech-focused and design-driven - the customer gets a great experience too.”