"I love how Juro’s features work together to keep our processes airtight"

Goldin Auctions is a US-based premier auction company specializing in high-end collectibles, including sports trading cards, game-used memorabilia, and comic books. 

With a rapidly growing customer base and a new contract agreed for every customer, Goldin needed a way to manage contracts at scale, without overwhelming their sales and legal teams.

We spoke to Chris McFalls, who leads business and revenue operations at Goldin, to find out how Juro helps them streamline contracting and save 3,000+ hours across over 20,000 contracts each year.

The challenge: growing contract volumes with an unscalable process

Goldin agrees contracts with hundreds of thousands of customers and tens of thousands of sellers every year. As a result, the company’s original contract process quickly became unscalable. Manual, repetitive tasks snowballed, slowing teams and creating bottlenecks just when speed mattered most.

Before implementing Juro, the sales team created contracts manually, copying deal information from Salesforce into each agreement for every deal they worked on. This repetitive admin built up across the contract portfolio and created risk throughout due to inconsistencies in data entry and drafting.

“Manually entering all of the information for each and every contract was painful for the sales team, particularly at the scale these were being agreed,” says Chris. “With every rep managing around ten contracts daily, the time lost to contracting built up quickly.”

Managing contracts at this scale created real challenges for post-signature tracking and reporting, too. 

As Chris explains: ‘We needed a single, organized repository to quickly find the right agreements at the right time. This was critical for our legal and accounting team who were tasked with making sure we meet every customer obligation across tens of thousands of agreements.”

"With every rep managing around ten contracts daily, the time lost to contracting built up quickly" - Chris McFalls, Head of Business & Ops, Goldin

The requirements: what did Goldin need?

Goldin needed a contract platform that could automate routine admin, empower the team to self-serve confidently on contract creation, and enable legal to maintain full control—even as contract volumes continued to grow.

Goldin’s sales team lives in Salesforce, so having a contract platform that integrates seamlessly was also non-negotiable.

“It’s extremely important that contracts can be agreed natively in Salesforce,” Chris explains. “It’s where they track their deals from end-to-end, and contracts are a natural part of those processes.”

Juro’s two-way Salesforce integration and impressive end-to-end contract management functionality made it the ideal platform for Goldin. Chris rolled it out company-wide in 2022, and the team has managed thousands of contracts in Juro ever since.

The solution: fast and compliant contracting in Salesforce

Implementing Juro enabled Goldin to transform its contract process from a slow, manual workflow into a fast, automated, and reliable system. 

Contracts are now generated directly in Salesforce, routed through approval workflows, and sent for eSignature in just a few clicks, as Chris explains: “The great thing about Juro is that it integrates seamlessly with the CRM, and the data feeds automatically into Juro, structured in the way we need it.”

Once a sales rep triggers a contract from Salesforce, it automatically routes through approval workflows in Juro, ensuring compliance and visibility at every stage:

“If they’re working on a fringe use case, the right stakeholder can sign off before the contract goes to the customer,” says Chris. “Plus, Juro makes sure all the terms are static and nobody is able to change them, which is critical for us.”

This automation not only removes repetitive admin but also ensures compliance and visibility across every stage of the contract lifecycle.

“What I love most about Juro is how its features work together to keep our contract process airtight,” says Chris. 

“Approval workflows ensure the right people sign off before anything reaches a customer, and static templates mean no one can alter key terms. It gives us complete confidence that every agreement we sign follows the SOPs and SOAs that keep our business running smoothly.”

Post-signature, sales agreements are stored securely in both Juro’s data-rich contract repository and within Salesforce records, giving all of the relevant stakeholders the data, insights, and access they need at just the right time.

The result: 3000+ hours saved each year on contract creation

Since implementing Juro, Goldin has reported a significant time-savings both during the contract creation process and beyond.

“Juro saves us a ton of time across the business," Chris explains. "We sign between 15,000 and 20,000 contracts annually, and that’s increasing each year. Generating these from scratch takes up to 15 minutes per contract, which means we’re saving over 3000 hours every year by automating this process with Juro.”

"We’re saving over 3000 hours every year by automating the contract process with Juro" - Chris McFalls, Head of Business & Ops, Goldin

These efficiencies compile throughout the contract process, too:

“On average, approvals take less than two hours, and most contracts are fully signed within a day of being sent. The eSignature features are simple for customers to use, and automated reminders keep the process moving. With Juro, it all runs seamlessly in the background,” says Chris.

"What I love most about Juro is how its features work together to keep our contract process airtight" - Chris McFalls, Head of Business & Ops, Goldin

“Taking Juro away from our team would be extremely disruptive, particularly for our sales reps who would have to return to creating contracts manually and chasing contracts for signatures,” says Chris. 

“I’d recommend that any company struggling with inefficient contract workflows try Juro. It has saved us significant time and enabled us to implement clear and concrete rules throughout the process, reducing risk in turn.”