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“Sales rank Juro as one of their top tools they can’t work without”
Funnel is a SaaS platform that helps marketing teams become more data-driven. Funnel is headquartered in Stockholm, with offices in Boston, and in October 2021 raised $66m in pre-IPO financing.
With a global presence and rapid growth fueled by significant pre-IPO financing, Funnel needed to ensure its internal processes could scale alongside its business. Managing contracts manually across multiple offices risked inefficiencies, lack of visibility, and compliance challenges. To support its expanding customer base and international operations, Funnel sought a repeatable, structured solution to manage contracts effectively and keep teams aligned.
Funnel hired its first lawyer when the business reached 90 employees, midway through its Series B round near the end of 2019. Since then, the business has grown rapidly.
This stellar pace of growth began to show cracks in the contract process, which involved multiple tools including Word, PDF and email. Every contract had to be reviewed by legal and signed by the CCO.
This was a painful process that impacted both legal and sales teams in the business, and relied heavily on the time-crunched C-suite, as Victoria Sörving, Chief Legal Officer at Funnel, explained:
“It took at least fifteen manual steps to agree a single contract. The CCO was signing all our customer contracts and commercial offers, which didn’t make sense as we continued to scale. That was the point where I realised our process needed to change.”
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Victoria and her legal team wanted a contract automation platform that would do the heavy lifting with commercial and customer agreements. She was looking for a solution that:
Juro’s scalability, ease of use and simplicity, plus out-of-the-box Slack and Google Drive integrations, best suited Victoria’s needs at Funnel.
Funnel implemented Juro to automate customer contracts in one scalable platform.
Partnering with the rev ops team, Victoria connected Juro with HubSpot, as well as other tools the business used daily, including Slack and Google Drive.
Thanks to Juro’s ‘out of the box’ integrations, Victoria built a mind-blowing contract workflow, connecting Juro to Slack, Google Suite, and HubSpot - offering visibility on the entire process.
Now, through these detailed integrations:
Through this workflow, Victoria could enable her commercial colleagues to self-serve on contracts.
Victoria built a frictionless contract workflow with Juro at its core, allowing legal to enable self-serve, maintain a contract repository, and remove themselves from the equation.
“We handled over 800 customer docs each year. Before Juro, legal would review each and every one. Now, thanks to Juro, we’ve eliminated all reviews of standard paperwork, and we’ve saved ourselves over 8,000 manual touchpoints. Juro is brilliant for standardizing routine contracts at scaling businesses, and I would definitely recommend it.”
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