Dotloop helps real estate agents close property deals. But what about every other contract your business needs to get done? For that, there's Juro.
Teams choose Juro because contracts are not a real estate problem - they’re a business-wide challenge. Dotloop solves transaction management for agents and brokers. Juro solves contract automation for legal, sales, HR, procurement, and finance teams at any company in any industry.
Dotloop's entire product is designed around property transactions - loops, MLS forms, compliance checklists for brokers. If you are not a real estate professional, it is not built for you.
Juro serves legal and business teams across real estate, technology, fintech, logistics, and dozens of other sectors - with workflows, templates, and AI tuned to how those teams actually work.
Dotloop lets users fill out and sign pre-loaded real estate forms, but its editor is limited compared to other contracting solutions.
Juro gives teams a browser-native rich text editor where they can draft contracts from scratch, build templates with conditional logic, run AI-assisted reviews, and negotiate in real time - all without leaving the platform or touching a Word document.
Dotloop has no AI contract drafting, no AI review, and no AI data extraction.
Juro's AI spans the full lifecycle - from drafting with AI assistance to redlining in-browser, automating approvals, and querying your signed contract portfolio in natural language through Juro Operator. Juro's AI is table stakes for modern contract work. Dotloop doesn't offer it because it was never designed to.
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“Implementing Juro has revolutionized the way that my team manages contracts! Tasks that used to take 1-2 hours are now completed in a fraction of that time!”
“Using Juro as our CLM tool has changed the game for our legal team. Implementation was excellent. Each of our contract stakeholders (including counsel) has increased visibility into contract terms and status”
“One of the amazing things about Juro is that the sales team can self-serve and take a lot of the initial burden off of the legal team”
“What I like least about DotLoop is that it occasionally has glitches, like slow loading times or syncing issues, which can be frustrating during time-sensitive transactions. Additionally, some clients find it a bit overwhelming at first, especially if they’re not familiar with digital platforms”
“The interface could use a facelift. Some features are clunky such as adding or moving fields. It would be good to allow the upload of files other than PDF, such as JPG files or Word documents that could be converted to PDFs by the system”
“The worst part of dotloop is they have been bought by Zillow and now shares the data with them. As an agent, we put lots of personal data into this system during a transaction. We have never had a client that is ok with us sharing this data to other companies, much less a competitor in our industry”
Dotloop is designed specifically for real estate professionals - agents, brokers, transaction coordinators, and clients involved in property deals. Its features are built around real estate transaction management, including MLS form libraries, compliance workflows for brokers, and deal-tracking dashboards for agents.
If your team works outside of real estate - in technology, fintech, HR, procurement, or any other sector - Dotloop is not built for your use case. Juro is designed for legal, sales, HR, finance, and procurement teams at companies of all types, with no industry restrictions.
Yes, Dotloop does include eSignature functionality as part of its platform. However, it is tailored to real estate workflows - primarily for signing property transaction forms and disclosures - rather than a general-purpose contract signing solution.
Juro also includes legally binding native eSignature on all plans, with customizable signing options, a full audit trail, and the ability to sign any contract type - not just real estate documents.
Zillow acquired Dotloop in 2015 for approximately $108 million. In 2022, Zillow folded Dotloop into a new unified brand called ShowingTime+, alongside ShowingTime, Bridge Interactive, and VRX Media. Some users have expressed concerns in independent reviews about this acquisition and the use of data afterwards.
Juro serves companies in the real estate and proptech space, with customers including AppearHere, WeWork, and other proptech companies.
In practice, Dotloop is restricted to real estate use cases. Its document library, compliance workflows, and integrations are all built around property transactions. It does not support general contract types such as NDAs, employment agreements, SaaS agreements, vendor contracts, or procurement documents.
Juro handles all contract types across every business function, with template libraries, approval workflows, and integrations tailored to how legal, HR, sales, and procurement teams work.
Only if your legal team works exclusively in residential real estate transactions.
Dotloop has no AI contract drafting, no browser-based negotiation, no approval workflow builder for general contracts, and no template library beyond pre-loaded real estate forms. In-house legal teams at technology, fintech, logistics, or any other sector will find it has no relevant functionality for their work.
Juro is built for in-house legal teams - with full lifecycle coverage, AI-assisted review, configurable approval workflows, and a contract repository that works for every contract type.
Juro integrates with Salesforce, HubSpot, Docusign, Slack, Microsoft Word, Google Drive, Zapier, Greenhouse, Ashby, ChatGPT, and a REST API. Zapier extends that reach further - it connects Juro contracts with 6,000+ apps without writing a single line of code.
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