It's important to have a contract in place when partnering with a new influencer. Use this free influencer contract template to make onboarding freelancers quick and easy.
An influencer contract or agreement outlines the terms and conditions of a business relationship between a brand (or advertiser) and an influencer.
The influencer, who usually commands a significant following on social media or other digital platforms, agrees to endorse the brand's products or services.
The agreement itself spells out the specifics of this endorsement, including the type and frequency of content that is required, the promotional messages to be conveyed and the platforms on which the content will be shared.
Check out our free influencer contract template above.
An influencer agreement serves many purposes. However, the broad objective is to set clear expectations for both parties and define what a successful partnership looks like.
A robust influencer agreement template also safeguards the interests of both the influencer and the brand.
From a brand perspective, it ensures that the influencer will meet their commitments to promote the product or service. For an influencer, it guarantees that the brand will provide compensation for their promotional services, creative time and well... influence.
The management of influencer agreements typically falls under the remit of the brand's marketing or legal department.
However, for smaller organizations that don't have these dedicated departments, this is left to the business owner or the general manager.
Influencer contracts vary a lot in terms of scope and detail. This is because one influencer marketing deal might be completely different from another in terms of the work required and the length of the project.
That said, most will cover the following provisions:
Now you know the building blocks for an influencer contract template, we can explore the process used to create them in more detail.
When a new influencer partnership is being forged, a team member will usually download a version of the influencer agreement template - which may or may not be the most recent - and adjust its terms based on their early discussions with the influencer.
This edited agreement is then emailed to the legal team for review and further adjustments, possibly leading to several rounds of back-and-forth.
Once this is done, it is emailed to the influencer for approval and signing. Changes can be requested at any point, creating a parallel version and potentially losing track of previous amendments.
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When the agreement is fully signed, either in wet ink or via electronic signature, copies are individually emailed to all relevant stakeholders, which may include marketing, legal, finance, and (naturally) the influencer.
This traditional process is still prevalent, but companies with more advanced tech stacks may have made some improvements.
The template might be a shared Google document; versions might be circulated internally using collaboration tools like Slack; and once eSigned, details might be manually input into a CRM system like Salesforce.
But this process still involves a lot of friction and switching between tools. The best and most efficient way to manage your influencer agreements is by using a tool like Juro.
With Juro, you can automate your influencer agreements and decrease the manual work involved in managing them. Juro can do this by:
To find out more about Juro's all-in-one contract management software and how it can streamline contract processes for your team, hit the button below to book a demo.
Juro is the #1-rated contract platform globally for speed of implementation.
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Modern businesses use Juro to automate contracts from drafting to signature and beyond, in one intuitive platform that every team can use. Want to see how?
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