Commercial teams work tirelessly to bring deals in, but revenue won’t be recognized unless contracts get signed.
This means that your contract management process needs to be as efficient as your sales engine - if not more.
How do you get it there, though? And which problems do you need to solve along the way?
How to improve your contract management process
1. Give the gift of great contract templates
Optimizing your contract templates is one of the single most impactful things you can do to improve your contract management process.
Small tweaks like cutting or softening the clauses that create unnecessary friction and improving readability can go a long way, encouraging counterparties to progress from review to signing faster.
Lawyers are programmed to draft contracts with risk mitigation in mind, but commercial outcomes are equally as important, so you’ll need to strike the right balance between the two objectives.
Don’t wait to optimize the terms mid-negotiation when this friction already exists. Bake improvements into your contract templates early on and enable commercial teams to use them to their advantage.

Looking for inspiration? Find out how you can streamline your MSA to close more deals.
2. Empower commercial teams to self-serve
The next best way to improve your contract process is to remove bottlenecks caused by too much stakeholder involvement.
In a traditional, more manual process, it’s common for contracts to jump back and forth between teams, with legal usually responsible for drafting or approving agreements at different stages.
But what if you enabled commercial teams to self-serve confidently on contracts and eliminated the need for legal’s oversight and input as a result? Well, it’s possible. And businesses like yours are making quick wins there already with Juro’s contract management software.
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Before implementing Juro, Paddle’s legal and sales teams were feeling the pain of a long and manual process:
“It would take a sales rep at least 30 minutes to download a template and adjust the information. On top of that, legal had to invest a chunk of time into reviewing the document,” says Clio Anderson Garwood, their Senior Legal Counsel.
Now, commercial teams can self-serve on contract creation using automated contract templates pre-approved by legal. Better yet, they can do it directly from their CRM in just a few clicks.
“It takes the sales team four clicks to generate and approve a contract in Juro. There’s less manual work, less admin, and we’re saving 25 minutes per contract,” says Callum Hamlett, a Senior Rev Ops Analyst at Paddle.
Want similar results? Hit the button below to find out how Juro can free up legal's time and progress deals faster.