"Juro makes it extremely easy to access the data I need for management reporting"

Convious is one of Europe’s fastest-growing eCommerce platforms for the leisure and experience industry. Founded in 2016 in Amsterdam, it empowers venues like amusement parks, zoos, and museums to sell tickets directly to their visitors.

As more attractions turn to digital-first strategies, Convious has seen contract volumes rise sharply. Its platform now supports millions of visitors annually, helping partners drive more direct bookings, better customer relationships, and stronger margins.

But with more contracts comes increased risk – and a growing need to implement a more consistent and controlled process to manage these.

The challenge: a fragmented approach to contract management

When Vanessa Fagard, now Financial Planning & Analysis Manager at Convious, transitioned into a role in the risk department back in 2023, she quickly observed cracks in the company’s contract process that would hinder the business as it scaled. 

“We had contracts everywhere, many hands in the process, and no reliable system to manage it all,” Vanessa recalls.

Although a contract template existed, these agreements were drafted in Word, which was too flexible for a high-growth business seeking to keep risk under control.

Stakeholders were able to modify terms themselves, creating inconsistency and risk throughout the contract portfolio.

For Vanessa, who was now responsible for mitigating both legal and financial exposure, it was clear that the company couldn’t afford to keep working this way:

“Entering into the risk management role, it was my responsibility to reduce not just legal risk, but also mitigate risk to the company’s bottom line,” Vanessa explains. 

“The biggest opportunity area for us was to revisit how we manage contracts, because the manual process was unmanageable and unsustainable. We had to overhaul it entirely.”

The requirements: what did Convious need?

When evaluating different contract management systems, Vanessa was seeking a platform that would:

• Let commercial teams self-serve — enabling them to create and manage contracts directly from HubSpot, with information flowing smoothly between both systems
  
  
• Centralize and organize contracts — storing everything in one place, with a simple way to track key data points and use them to make informed decisions
  
  
• Streamline contract templates safely — using rules and conditions to adapt contracts for different deals, while staying compliant and reducing risk
  

Above all else, Vanessa wanted a platform that would balance control over contract terms with commercial outcomes. 

The solution: a customizable, self-serve platform for contracts

Keen to solve the contracting nightmares, Vanessa joined forces with Eva, the process manager at Convious at the time. Together, they set out to redesign contract management from the ground up—with Juro at the heart of the transformation.

Vanessa selected and implemented Juro in 2023. She identified the key value areas that Juro held for different teams in the business and sought to customize workflows that balanced control over contracts with a commercial need to move quickly and drive sales.

To achieve this, Vanessa established a single, streamlined contract template that could be used for both new and existing business deals.

Convious also integrated Juro with their CRM, HubSpot, to automate these processes further. 

Contract creation directly in HubSpot

“The Sales and Customer Success teams can set up their deals and manage their contracts directly from HubSpot,” Vanessa explains.

“They simply open the CRM and generate a contract, which populates the agreement with all of the information from the deal. They’re left with a maximum of six smartfields they have to populate manually to conclude the contract and send it for approval.”

“As with any new tool, establishing these workflows was a learning curve for the business, but it helped us learn more about our customers, team, and goals.”

Smart templates that adapt to each deal

Vanessa’s team also embedded Juro’s rules and conditions into their templates, meaning the terms within them update automatically based on deal type and other key details such as duration. This enabled Convious to maintain flexibility where needed while maintaining defined guardrails. 

“We’ve set up rules and conditions within the template for certain deal types,” explains Vanessa. 

“For example, if the deal is with a new business, it will automatically alter the start date and pricing rules based on that," Vanessa explains.

"Similarly, we have exceptions set up for specific industries and transaction types, so the commercial teams still have some degree of flexibility in the terms they can agree – but ultimately we define these and minimize the risk as much as possible.”

Vanessa then established a tiered approval process for different templates, which can be automated in Juro. This enabled the contracts to flow through three levels of approval: Head of Sales, CFO, and CEO.

Increased productivity with Juro’s AI

Vanessa has also benefitted heavily from Juro’s AI Assistant, which she often uses for translating contract terms:

“I’m a huge fan of Juro’s AI,” Vanessa says. “At the start of this year, I revamped our core contract and had to translate the terms into several different languages."

"Within a short period, I had redrafted – and fully implemented – our contracts in four different languages. If I did this manually it would have taken at least three times as long. Alternatively, we would have had to outsource the translations, which is incredibly expensive."

“I’ve also been impressed with Juro’s AI extract functionality – in particular how well the AI was able to understand the complexity of the terms and provide clarity on this information,” Vanessa explains.

“When I tested it on our customer contracts we thought it worked really well, and when we showed the functionality to our CFO, he was equally as impressed.”

Instant access to the right contract data

Juro’s data-rich contract repository has also been a major help for Vanessa in her financial reporting responsibilities, where this data is turned into actionable insights for the business to view and use. 

“Juro makes it extremely easy to access the contract data I need for management reporting,” Vanessa shares.

“I have a custom dashboard and table view where I can instantly view all of the contracts agreed in the last month, and pre-defined filters so I know exactly what’s relevant for our reporting. The finance team uses it in a similar way for invoicing.” 

The results: reduced risk and increased visibility across the business

I would definitely recommend Juro,” Vanessa says. “It has reduced risk levels significantly by providing clarity and consistency for the organization’s contracts, and driven efficiencies for the business. That is 100 per cent clear.”

“Commercial team leads are benefitting from Juro too,” Vanessa explains. “They now have visibility into all of the contracts and can get a better understanding of what their teams are busy with, or whether the bottlenecks are occurring.”

“It was important to us that the platform we brought in demonstrated our trust in the commercial teams while also protecting the business from risk where necessary by creating a single, centralized strategy. With Juro, we’ve achieved that.”

“I also want to call out Juro’s customer support team who are always incredibly helpful. We’ve often considered whether the customer support we’d receive from other providers would compare with Juro – and I don’t think it will.”