"Juro has definitely helped us grow and mature as an organization"

Coviance is a fintech company that provides cloud-based lending solutions to financial institutions. Its platform streamlines the loan origination process, automating workflows and improving efficiency for lenders and borrowers. 

Coviance was recognized as one of the fastest growing private companies in the US in 2024 experiencing rapid revenue growth year on year. 

But scaling the business comes with more contracts to agree and manage. Coviance’s sales function needed a solution for contracts that enabled them to turn around sales and renewal agreements faster and more efficiently. 

The challenge: an unscalable, fragmented contract process

Before implementing Juro, Coviance managed contracts across five different systems, creating a fragmented and inefficient process.

As the company grew, the manual and inconsistent approach made it harder to maintain control and enforce governance at scale, particularly with a lean team.

“We were using a combination of tools to manage contracts. We’d move back and forth between email, Word, PDFs, eSigning tools, and our Google Drive,” says Christian Reynolds, Director of Compliance, Risk & Contracts.

“The sales team would reach out through email to request a contract. I’d ask for the key details, populate them manually, and send it back for them to review,” says Christian. 

“As the company scaled and our contract volumes grew, it was no longer feasible for me to manage this workload manually. I’m a one-person contracts and compliance team, so I needed to find a better process to facilitate the growth we were experiencing,” Christian explains.

The requirements: what did Coviance need?

Coviance needed a platform that would enable the sales teams to self-serve on contracting and build better governance into the process by default. The business needed:

• Seamless integration with HubSpot: the ability for commercial teams to self-serve confidently and create contracts without leaving the CRM.
• More consistent processes: a more robust and consistent way to create, review, negotiate, and approve contracts across the organization.
• Single source of truth: better visibility into the contracts signed across the business with a single source of truth for agreements pre- and post-signature.
• Tighter approval processes: oversight of the terms being shared with counterparties, and the opportunity for Sales leadership to review and approve agreements before they go out. 
• Rules and conditions built into contracts: the ability to control and vary contract terms automatically based on the properties associated with a deal, like pricing structures, existing relationships, and products.

The solution: self-serve contract workflows within HubSpot

Coviance implemented Juro in 2023 to streamline contract management processes for the commercial teams and increase Christian’s bandwidth. They integrated Juro with HubSpot, enabling sales reps to self-serve on contracts in a matter of seconds.

“With Juro, the Sales reps can create a deal in HubSpot, populate the key information, and that have that information pull straight into a contract without my help,” says Christian. 

“We also have different rules and conditions set up in our templates that determine what language shows up in the contract. For example, the language will automatically vary depending on whether the agreement is for a new or existing customer. It can also vary based on the products being sold.”

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This dramatically improved the turnaround time for sales agreements like order forms, reducing it to seconds, not days. 

Coviance has also successfully reduced redlines from counterparties by integrating contract terms as links into the order forms.

“With Juro, we can lock contracts when we send them for signing and avoid inviting redlines on every single deal. Controlling this has allowed us to expedite contracts and reduce unnecessary back-and-forth over terms and speed up negotiations.”

Additionally, the business has improved control over contracts by setting up approval workflows that keep relevant stakeholders in the loop.

“We have two VPs of Sales: one for new business and one for existing accounts,” says Christian. “Juro’s approval sequences mean we can route sales contracts for their approval before they’re shared with counterparties for signature.”

Coviance also benefits from Juro’s data-rich contract repository, gaining visibility into sales and vendor agreements at scale.

“Now that we’re using Juro, all of our contract management is centralized and I can jump into the platform to surface things I need quickly,” says Christian.

“If I need to find the language used in an old contract, I just use the search functionality and it pulls up the document I need instantly.”

The results: sales contracts created in seconds, not days

Adopting Juro has enabled Coviance to build more consistent and repeatable contract creation processes while reducing the admin workload for Christian. 

“Juro’s integration with HubSpot has saved us a lot of time. We’ve gone from it taking a day or two to get a contract created to it happening instantly, and our sales team rarely has to go into Juro at all. They can create contracts within HubSpot in a few clicks,” Christian says. 

Enabling commercial teams to self-serve confidently on contracts has also enabled Coviance to grow quickly and sustainably. This is something Coviance’s CRO, Allen Jingst, is particularly pleased about. 

“While we did use a separate eSigning tool in the past and that helped with execution, it didn’t give us consistency or control over the formation of contracts,” Allen explains.

“With Juro, we can trust that we won’t see surprising terms appear post-signature that we wouldn’t have agreed to. That consistency and scalability has helped us to mitigate the risks that would have plagued us through our growth period. Juro has definitely helped us grow and mature as an organization.”

“I think we take for granted that all contracts live in one place now. All of our contracts are captured in Juro and follow the same processes, which reduces risk and improves governance,” says Allen.

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