Can AI negotiate contracts?

AI
July 17, 2025
5
min
Redlining has long been one of the most judgment-heavy tasks in the contract workflow.

It has also been one of the slowest to see AI adoption as a result.

In fact, just 31 per cent of in-house lawyers reported using AI to redline a contract in the past year, making it the least adopted legal AI use case according to our research.

Why the hesitation? Because redlining isn’t just about marking up text. It involves context-rich decision-making: understanding fallback positions, assessing risk, weighing commercial implications, and navigating the often-subtle power dynamics between parties.

Today’s most advanced tools are starting to close the gap. By integrating directly into contract workflows, learning from historical negotiations, and applying your playbook logic in real time, these systems are transforming contract negotiation from a manual art into a repeatable, dynamic process.

What once lived in static PDFs and lawyers’ heads is now turning into contract negotiation playbooks and guardrails applied seamlessly by AI. To put it differently, the role of AI is evolving from passive reviewer to active negotiation assistant, and it's fundamentally changing the way lawyers agree.

In this guide, we’ll explore how modern legal AI is reshaping contract negotiation, what’s driving adoption, and how in-house teams can start building scalable redlining frameworks with technology that truly understands the deal.

What Is AI contract negotiation?

AI contract negotiation is the use of artificial intelligence to support or automate parts of the negotiation process. This includes reviewing terms, suggesting redlines, proposing fallback clauses, identifying risk, and even communicating changes to the counterparty.

Rather than replacing lawyers, the AI supports their team (and the wider business) to negotiate faster, reduce manual effort and make more consistent decisions, especially in high-volume or repeatable scenarios where default fallback positions are frequently used without further oversight from legal.

Can you use AI to negotiate contracts?

Yes. AI is already helping in-house legal teams negotiate contracts faster, more consistently and with greater control. In fact, some of the world’s largest companies with the biggest supply chains are already leveraging AI to negotiate their vendor agreements.

Although, there is the caveat that this AI negotiation still requires some oversight, similar to if you were to delegate this work to a more junior team member, or when encouraging commercial teams to self-serve using your existing playbooks. Jandré Bester explained this dynamic excellently on our recent webinar:

We're still quite conservative as lawyers. We don't just let the agent do its thing. We still maintain this within the legal team, but as a first line of review, and getting that first line in, it's really helpful. The team's very happy with what they've been getting back from Juro's AI" - Jandré Bester, Senior Legal Operations Manager at Luno

How is AI used in contract negotiations?

AI is reshaping how businesses approach negotiation by introducing intelligence, speed and consistency into a process that’s often manual and inconsistent. While the possibilities are broad, there are four core ways AI is being used in contract negotiation today, each adding slightly unique value.

1. Clause analysis and comparison

Before you negotiate, you need to understand what you're working with. AI accelerates this by scanning incoming contract terms, identifying non-standard language, and comparing clauses to your internal standards or past agreements. This isn't just about finding differences…it's about understanding and applying the context that accompanies these.

The right AI contract negotiation tools can:

  • Flag risky or unusual language in seconds
  • Identify commonly negotiated clauses that may need attention
  • Recommend replacements based on previous negotiation outcomes

This helps legal and commercial teams focus their attention where it's most needed, rather than spending time reviewing routine sections.

2. Automated redlining

Once deviations are identified, some more advanced AI tools like contract review agents can go a step further by redlining the document for you. These redlines are based on your negotiation playbook, internal policies and in some cases, previous preferences. All of this context combined means your responses are consistent, compliant, and delivered quickly.

What this looks like in practice:

  • AI suggests edits or deletions to clauses that don't meet your standards
  • It proposes fallback language automatically
  • Changes can often be reviewed and approved with a single click

This is particularly useful in high-volume contracting environments, like sales or procurement, where turnaround time is critical and legal teams need to aid with contracting at scale, even with limited headcount.

For example, Juro’s AI contract review agent helps you review and redline third-party contracts against your playbooks, directly from platforms you're already working from, like Slack or Word.

It flags risks, highlights deviations, and suggests fallback language with clear reasoning, so legal and business teams can work faster, where they already are.

To see it in action, hit the button below for your personalized demo.

Intelligent contracting is here.

Juro embeds contracting in the tools business teams use every day, so they can agree and manage contracts end-to-end - while legal stays in control.

Book your demo

3. Playbook automation

Contract playbooks are essential for ensuring consistency in negotiation, but they’re rarely applied accurately across the board. Too often, they’re ignored, adapted, or misapplied to contracts, increasing the risk associated with the deal or transaction. 

AI can change that.

Rather than relying on memory, lengthy docs, or spreadsheets, AI integrates your playbook into the actual workflow. It recognizes when a clause triggers a fallback position and inserts it automatically — or flags when a particular edit should be escalated for legal review.

This turns your playbook from a passive document into an active engine for better, faster negotiation.

4. Negotiation assistants and copilots

We’re entering an era where AI doesn’t just analyze or redline contracts – it actually participates. For instance, AI negotiation assistants can be designed to support users during live negotiations, either within a contract platform or via integrations with tools like email or Slack.

This could be by providing detailed, playbook-led reasoning behind certain decisions it makes, giving you the full background necessary to confidently approve or reject suggested redlines. 

These AI copilots can:

  • Suggest responses to counterparty edits and comments
  • Recommend alternative language aligned with business objectives
  • Draft entire counterproposals using your tone and contract management policy

Some are already experimenting with agents that communicate autonomously with counterparties, handling entire back-and-forth sequences under human supervision.

The benefit of adopting AI for contract negotiations

Across the profession, in-house legal teams face growing pressure to do more work but with less resource.

To add some colour here, our State of In-House 2025 report revealed that 68 per cent of legal teams were faced with rising contract volumes, but only 15 per cent expected headcount growth within their team.

That begs the question: how are in-house counsel going to meet these growing demands while avoiding the cost or increased productivity that is burnout?  

Results from our recent survey revealed that almost quarter of in-house lawyers have experienced burnout in the past year.

At Juro, we fundamentally believe that AI offers a practical way to scale negotiation support without adding more people or more importantly, pressure. Our view is that routine work will be handled by agents, leaving legal teams will focus on the high-context, high-stakes, and high-impact decision-making needed to influence and lead across the business.

How is AI changing the future of contract negotiations?

If you look beyond the current applications of AI in contract negotiations, those specializing in the field hold some interesting predictions for the future, arguing that AI is fundamentally reshaping how contracts are negotiated.

For example, Horst Eidenmüller, Professor for Commercial Law at the University of Oxford, predicts that AI negotiation tools will increase the information and knowledge possessed by all parties to a contract, and bargaining ranges will become increasingly clear to counterparties.

In many ways, this could speed up the pace of negotiations and reduce costs associated with transactions. That is the future we see for teams that use Juro’s intelligent contract automation solution.

Eidenmüller also predicts that organizations adopting specialist, sophisticated contract review software, they’ll naturally inherit a significant advantage over their counterparties that lack this visibility and information.

If you'd like to hear more about how AI contract review, negotiation and redlining can streamline your workflows and give your team the competitive edge that is more time and resource, fill in the form below to see Juro's AI in action.

Stay in the know

Not ready to get started with legal AI just yet? That's fine! Whether you're an in-house counsel looking to upskill on AI, or simply understand the use cases better, these resources have been carefully curated for you:

About the author

Sofia Tyson
Senior Content Manager at Juro

Sofia Tyson is the Senior Content Manager at Juro, where she has spent years as a legal content strategist and writer, specializing in legal tech and contract management.

Sofia has a Bachelor of Laws (LLB) from the University of Leeds School of Law where she studied the intersection of law and technology in detail and received the Hughes Discretionary Award for outstanding performance. Following her degree, Sofia's legal research on GDPR consent requirements was published in established law journals and hosted on HeinOnline, and she has spent the last five years researching and writing about contract processes and technology.

Before joining Juro, Sofia gained hands-on experience through short work placements at leading international law firms, including Allen & Overy. She also completed the Sutton Trust’s Pathways to Law and Pathways to Law Plus programs over the course of five years, building a deep understanding of the legal landscape and completing pro-bono legal volunteering.

Sofia is passionate about making the legal profession more accessible, and she has appeared in several publications discussing alternative legal careers.

Instantly book a personalized demo

  • Schedule a live, interactive demo with a Juro specialist

  • See in-depth analysis of your contract process - and tailored solutions

  • Find out what all-in-one contract automation can do for your business

Schedule a demo

To learn more about the use of your personal data, please consult our readable Privacy Policy.

Your privacy at a glance

Hello. We are Juro Online Limited (known by humans as Juro). Here's a summary of how we protect your data and respect your privacy.

Read the full policy
(no legalese, we promise)

Intelligent contracting is here.

Juro embeds contracting in the tools business teams use every day, so they can agree and manage contracts end-to-end - while legal stays in control.

Book your demo