Drafting a marketing services agreement can be a complex task, particularly if you're not well-versed in legal jargon.

In this guide, we'll simplify marketing agreements and how they operate. We've also got a free marketing agreement template for you to use.

What is a marketing agreement?

A marketing services agreement is essentially a detailed contract. It lays out the specific terms and conditions of the working relationship between your business and the marketing agency that you are contracting with.

This agreement addresses everything from the services to be provided, the projected timelines, the payment structure, all the way to the protocols for ending the contract.

By setting out all these details in a legally binding document, both parties' interests are protected, providing a clear reference point for all agreed-upon expectations and responsibilities.

What is the purpose of a marketing agreement?

The broad purpose of any contract is to provide clarity and formalize new relationships and transactions. Marketing agreements are no different and serve a few, more specific purposes:

• Clear Responsibilities: The agreement provides a clear division of duties. It details what services the marketing agency is expected to provide and what your business's responsibilities are in response, creating a shared understanding for both parties.

• Risk Management: The agreement serves as protection for both parties in case of disagreements or disputes. It represents an authoritative source of reference outlining what was initially agreed upon.

• Payment Transparency: The agreement specifies the exact terms of payment for the services provided by the marketing agency, which aids in preventing future disputes or misunderstandings related to financial matters.

• Confidentiality Assurance: The agreement often includes a confidentiality clause, offering protection for sensitive business information that may be shared during the collaboration.

What should a marketing agreement include?

Though the specifics can vary a lot depending on the unique needs of the client and the scope of the marketing agency's services, a typical marketing services agreement often includes:

• Party details: This section clearly names the parties involved in the contract, i.e., the client (your business) and the service provider (the marketing agency).

• Detailed scope of services: This part delineates the exact services that the marketing agency is contracted to provide, from campaign management and content creation to SEO, social media marketing, and beyond.

• Performance standards: This section lays down the expectations regarding the quality of service to be provided by the marketing agency, including timelines for delivery.

• Payment terms and conditions: This part of the agreement covers the cost of services, due dates for payment, and methods of payment.

• Duration and termination guidelines: This part stipulates the contract's term, conditions for renewal, and guidelines for termination.

• Confidentiality: This section contains the confidentiality clause. Although, marketing services agreements are usually accompanied by NDAs and confidentiality agreements.

• Indemnification clause: This important provision serves to shield both parties from legal consequences resulting from each other’s actions.

What is the process traditionally used to manage marketing agreements?

Traditionally, managing marketing agreements has been a labor-intensive process.

With the need to handle countless documents, track numerous versions, and deal with an array of approval workflows, it's a process ripe for human error and inefficiency.

Legal teams that are tasked with drafting and managing the marketing agreements can find themselves buried in low-value admin work, moving back and forth between tools and versions.

This manual process can result in wasted time, miscommunication, and missed opportunities.

How can a marketing agreement template help?

The process is considerably easier for teams with a robust marketing agreement template in place.

Rather than drafting contracts from scratch, businesses can host their marketing agreement templates in a contract management tool like Juro, enabling them to automate contracts from these.

Automated contract templates stored in Juro can be used to initiate contracts in seconds. Teams simply create a contract from the pre-approved template.

The templates are then populated automatically using a simple Q&A workflow or by pulling the contract data in from other business tools via an integration.

This means that watertight marketing agreements can be generated in seconds, with minimal admin work required.

Automate marketing agreements in Juro

Juro can also be used to streamline and automate contract admin after the contract has been created. Juro users can:

Negotiate contracts in real time

‍Juro allows you to negotiate marketing agreement terms directly from your web browser. Forget about those long and confusing email threads or the struggle of tracking changes across multiple versions of documents.

All stakeholders can collaborate on the same document in real-time, making the negotiation process streamlined and efficient.

Sign contracts electronically

‍Juro's platform includes native eSignature capabilities, making the signing process quicker and more convenient. No more hassles with printing, scanning, or mailing documents just for signatures.

Parties can add legally binding signatures to the marketing agreement from anywhere in seconds with Juro's mobile responsive eSigning tool.

Store their contracts securely

‍After your marketing agreements are signed, Juro provides a secure, data-rich contract repository for storage.

You can access valuable information from your agreements whenever you need, which is beneficial for tracking obligations, understanding client relationships, and making strategic marketing decisions.

Gain instant visibility into contracts

‍The search functionality in Juro isn't limited to just document titles.

Thanks to Optical Character Recognition (OCR), you can search the contents of your marketing agreements to find specific clauses, terms, or parties swiftly. This is a massive time-saver when handling numerous marketing agreements.

Try Juro

Juro simplifies the entire contract workflow, enabling businesses to automate up to 75% of contract admin and agree contracts up to ten times faster.

If creating and managing marketing agreements are causing headaches for your business, Juro is the perfect solution. Learn more by clicking the button below.